Sales
Sales that delivers results
Sales is the engine of business growth. We help ensure that the right people, structures and leadership are in place to support your goals.
Barona operates across Finland and the Nordic countries, supporting organisations of all sizes with their sales resourcing and development needs.

Resources, results and development – for everyday operations and strategic goals
We help businesses build high-performing sales functions. Whether you need support with day-to-day operations, development projects or fully outsourced sales teams, we have the expertise to match. We understand the demands of different sales models and know how to align the right kind of support with your sales objectives.
Each year, we place over 6,000 sales professionals into B2B and B2C roles across a wide range of industries.
When sales works, it shows on the bottom line
The right salespeople, at the right time
→ We help you fill individual roles or build a team for peak seasons, campaigns and product launches.
Support that scales
→ We offer flexible outsourcing solutions. We take responsibility for resource optimisation and quality – you get results.
Sales development doesn’t happen by chance
→ We deliver effective sales and leadership training, backed by over 15 years of experience.
Data makes sales predictable
→ Our Sales Audit service provides clear recommendations on where your sales function has the greatest potential for improvement.
The future of sales starts today
→ We help you develop the processes, support structures and culture in which growth becomes a shared goal.
Shall we build a sales model that supports growth every day?
Outsourcing has helped us finally sort out things we’d been meaning to address for a long time. I can honestly say I’m relieved, satisfied and happy with how smoothly it’s gone.
Outsourcing has helped us finally sort out things we'd been meaning to address for a long time. I can honestly say I'm relieved, satisfied and happy with how smoothly it's gone.
Anne Manninen
Customer Service Team Lead, Kaisanet
Barona has provided us with great support and helped us to find good people around us to implement our consumer strategy. The end result has been excellent and exactly what we were looking for.
Barona took on our challenge head-on, and together we found a solution that worked. They understood from the start the kind of people we were looking for.
Eetu Järvinen
Vice President, Consumer Sales, Fortum
Services to support your sales team and sales development
Effective sales requires the right talent, the right structures and continuous development. Barona’s services are tailored to every situation and objective.
Staffing
Running a campaign, launch or seasonal push? We fill roles quickly, without the overhead of a full recruitment process.
Executive Search & Headhunting
When the right person isn’t actively looking, we find them through direct search.
Sales Outsourcing
We can manage all or part of your sales process – from planning and execution through to reporting.
Sales Audit
We analyse your current situation and provide recommendations for developing your sales operations and strategy.
Leadership Training
We develop the skills of sales teams and sales management in a practical, measurable way.
Recruitment Marketing & Employer Brand
We help attract the right talent, even for sales roles where competition is fierce.
Is your sales function growing or looking for direction?
Let’s look at how we can help.
Jani Räkköläinen
Barona Director, Growth and Client Relations Service Industries jani.rakkolainen@barona.fi +358 44 517 1030Frequently asked questions about sales solutions
In the fastest cases, within a few working days – particularly through staffing. For recruitment, the average timeframe is around 3–5 weeks.
Yes. We offer outsourcing solutions covering areas such as customer acquisition, sales support or the entire sales process.
A Sales Audit gives you concrete recommendations on your sales structures, processes and management – in a format that’s easy to act on.
Yes. We offer training programmes, leadership courses and development initiatives to support high-performing sales.