About Barona
We are shaping a sustainable working life for the future.
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Barona is the solution
It’s a promise we fulfill every day.
We are the solution for both talents and companies in nearly every aspect of working life. We combine services related to work, learning, and well-being with our industry insight and enhance operations with technology.
Being a solution is also embedded in the way we work. We seek and find the best ways to operate, employ, learn, and promote well-being. This is how we stay in step with the times — as a forerunner in working life.
That’s how we fulfill our promise. One good job at a time.
“Our vision is to be the most impactful working life growth platform in the Nordics for people and companies.”
Lassi Määttä
Barona, CEO
Working life 2025
Over a third of Finns want to change jobs — and even more among those under 40. Discover the new Working Life Survey.
Sustainability
Values are not just words — it’s actions that count. Barona is a responsible solution.
Where do we come from?
It was the year 1999. Finland had just emerged from a recession. The constant noise of construction sites was everywhere. There was a labor shortage that was already limiting rapid economic growth. Two young men, Markus Oksa and Mikko Leppänen, had an idea. Could they recruit workers and rent them out to construction sites? They had to test it. Their most important investment was a van, which they used every morning to pick up workers and transport them to the sites.
The idea proved to work.
Operations were boldly expanded to other industries. Soon, growth was also driven by acquisitions. Experience accumulated, expertise developed, and the range of services expanded day by day, year by year.
Now, over twenty years later, Barona is a working life company that knows its industries, methods, and solutions. It has its own logistics center in Finland and nine service centers across Finland, Sweden, Poland, and Spain. A company that makes job seekers’ dreams possible and solves business challenges both domestically and internationally.
Where are we headed?
Each of us has the right to a happy life. There is no separate working life and personal life — there is only life, in which work holds its own important place.
Our superpower is people. You and me. You may want something from your work, I may want something different from mine, but for both of us, it’s important to feel well and to experience moments of meaning and success at work.
We always build our solutions responsibly, respecting the individual and fulfilling our social mission. We change the world with courage and technology. Technology is a tool for us that makes work more meaningful, impactful, and decisive.
Barona is a reformer, now and in the future. We are a platform where people develop their work and skills in ways that reflect themselves. Where companies can easily and quickly find comprehensive solutions tailored to their situations.
Facts about Barona
- Founded in 1999.
- We are part of Bravedo, a community of bold companies.
- We are a 100% Finnish-owned company.
- We operate in over 30 locations across Finland and internationally in 10 countries.
- Our employees represent over 80 nationalities.
The Barona family
Barona is part of Bravedo, a community of brave companies. Alongside Barona, our ‘Part of Barona’ expert companies bring deeper expertise to various industries and situations. They all share a common set of values, goals, and an approach to shaping the future of work. We own the Part of Barona companies wholly or partially.
Part of Barona -companies
Arffman believes in people and learning. We offer training and coaching services that support employment, integration, and skills development — in collaboration with companies and employment regions.
Saranen supports people at key turning points in working life and helps develop new skills. We assist companies in recruiting new talent, provide support during downsizing, and open doors to new careers for individuals.
We identify the drivers of future success. Momentous is a partner specializing in executive search and leadership assessment. We help find the right people for critical roles and build sustainable leadership.
Supporting relocation to a new country. FRS assists international professionals moving for work with various permit applications and settling in. We also provide site permitting services for international workers.
Suomen Rakennuslogistiikka keeps construction sites moving. We make building smoother, safer, and more efficient with logistics, site services, and cleaning solutions.
Skillcode believes in learning as a competitive advantage for business. We develop solutions that strategically and practically renew skills — today and in the future, for the benefit of your company.
Koutsit is an expert in digital learning solutions. We create engaging gamified learning experiences for employees and supervisors to support onboarding and on-the-job training.
We connect social and healthcare professionals to the right roles. We help healthcare organizations fill resource gaps through outsourced services and direct recruitment, ensuring high-quality care.
Bravedo
A group of brave companies where industry leaders join forces to solve challenges faced by businesses and society.
Baronan values
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Kuusi myyttiä henkilöstövuokrauksesta, jotka eivät pidä paikkaansa
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Yhdessä ymmärrämme enemmän
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Hingutko IT-alan hommiin? 7 hyvää syytä työllistyä Baronalle
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Jokainen meistä haluaa olla hyvä
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Onko lupauksesi henkilöstöllesi työnantajamielikuvan kiillotusta vai konkreettisia tekoja?
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